Which principle of design refers to the way the elements are arranged to create a feeling of stability in the artwork parts of equal weight?
|
The elements and principles of art and design are the foundation of the language we use to talk about art. The elements of art are the visual tools that the artist uses to create a composition. These are line, shape, color, value, form, texture, and space. Show
The principles of art represent how the artist uses the elements of art to create an effect and to help convey the artist's intent. The principles of art and design are balance, contrast, emphasis, movement, pattern, rhythm, and unity/variety. The use of these principles can help determine whether a painting is successful, and whether or not the painting is finished. The artist decides what principles of art he or she wants to use in a painting. While an artist might not use all the principles of design in one piece, the principles are intertwined and the use of one will often depend on another. For example, when creating emphasis, the artist might also be using contrast or vice versa. It is generally agreed that a successful painting is unified, while also having some variety created by areas of contrast and emphasis; is visually balanced; and moves the viewer's eye around the composition. Thus it is that one principle of art can influence the effect and impact of another. The 7 principles of artBalance refers to the visual weight of the elements of the composition. It is a sense that the painting feels stable and "feels right." Imbalance causes a feeling of discomfort in the viewer. Balance can be achieved in 3 different ways:
See the article, Balance, for some visual examples of how the elements of art can be used to achieve balance. Contrastis the difference between elements of art in a composition, such that each element is made stronger in relation to the other. When placed next to each other, contrasting elements command the viewer's attention. Areas of contrast are among the first places that a viewer's eye is drawn. Contrast can be achieved by juxtapositions of any of the elements of art. Negative/Positive space is an example of contrast. Complementary colors placed side by side is an example of contrast. Notan is an example of contrast. Emphasis is when the artist creates an area of the composition that is visually dominant and commands the viewer's attention. This is often achieved by contrast. Movement is the result of using the elements of art such that they move the viewer's eye around and within the image. A sense of movement can be created by diagonal or curvy lines, either real or implied, by edges, by the illusion of space, by repetition, by energetic mark-making. Pattern is the uniform repetition of any of the elements of art or any combination thereof. Anything can be turned into a pattern through repetition. Some classic patterns are spirals, grids, weaves. For examples of different pattern types see the Artlandia Glossary of Pattern Design. A popular drawing practice isZentangles, in which an abstract or representational outline is divided into different areas, each of which contains a unique pattern. Rhythm is created by movement implied through the repetition of elements of art in a non-uniform but organized way. It is related to rhythm in music. Unlike pattern, which demands consistency, rhythm relies on variety. Unity/Variety You want your painting to feel unified such that all the elements fit together comfortably. Too much unity creates monotony, too much variety creates chaos.You need both. Ideally, you want areas of interest in your composition along with places for your eye to rest. The principles of design are the rules a designer must follow to create an effective and attractive composition. The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space. Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure an image has a center of attention, a point of focus. Maybe you’re thinking, ‘But wait! I thought design was all about creativity?’ If you’re an entrepreneur or designer who’s just starting out, you might be tempted to go wild and combine the first five typefaces and colors that catch your eye, believing you’re creating something fresh and new. You will probably find yourself with a design that is muddled, unfinished, or well, just plain ugly. Graphic design, like any discipline, adheres to strict rules that work beneath the surface to make the work stable and balanced. If the design is missing that balance, it will be weak and ineffective. Learn more about the 7 basic principles of design by watching the video below or reading the rest of the article. Either way, knowing these principles and how to use them will make your next project stand out.
1. Emphasis —The first of the 7 design principles is emphasis, referring to the focal point of a design and the order of importance of each element within a design. Say you’re creating a poster for a concert. You should ask yourself: what is the first piece of information my audience needs to know? Is it the band? Or the concert venue? What about the day and the cost of attending? Make a mental outline. Let your brain organize the information and then lay out your design in a way that communicates that order. If the band’s name is the most essential information, place it in the center or make it the biggest element on the poster. Or you could put it in the strongest, boldest type. Learn about color theory and use strong color combinations to make the band name pop. Like writing without an outline or building without a blueprint, if you start your composition without a clear idea of what you’re trying to communicate, your design will not succeed. 2. Balance and alignment —Never forget that every element you place on a page has a weight. The weight can come from color, size, or texture. Just like you wouldn’t put all your furniture in one corner of a room, you can’t crowd all your heavy elements in one area of your composition. Without balance, your audience will feel as if their eye is sliding off the page. Symmetrical design creates balance through equally weighted elements aligned on either side of a center line. On the other hand, asymmetrical design uses opposite weights (like contrasting one large element with several smaller elements) to create a composition that is not even, but still has equilibrium. Have a question?Ask our team. Symmetrical designs are always pleasing, if not occasionally boring. Asymmetrical designs are bolder and can bring real visual interest and movement (more on that later!) to your composition. 3. Contrast —Contrast is what people mean when they say a design “pops.” It comes away from the page and sticks in your memory. Contrast creates space and difference between elements in your design. Your background needs to be significantly different from the color of your elements so they work harmoniously together and are readable. If you plan to work with type, understanding contrast is incredibly essential because it means the weight and size of your type are balanced. How will your audience know what is most important if everything is in bold? As you seek out examples of really strong, effective design, you’ll notice most designs only feature one or two typefaces. That’s because contrast can be effectively achieved with two strong fonts (or even one strong typeface in different weights). As you add fonts, you dilute and confuse the purpose of your design. 4. Repetition —If you limit yourself to two strong typefaces or three strong colors, you’ll soon find you’ll have to repeat some things. That’s ok! It’s often said that repetition unifies and strengthens a design. If only one thing on your band poster is in blue italic sans-serif, it can read like an error. If three things are in blue italic sans-serif, you’ve created a motif and are back in control of your design. Repetition can be important beyond one printed product. Current packaging design is heavily embracing beautiful illustrated patterns. Anyone thinking about a startup knows one of the first things you need is a strong logo to feature on your website, business cards, social media and more. Brand identity? Another term for repetition. 5. Proportion —Proportion is the visual size and weight of elements in a composition and how they relate to each other. It often helps to approach your design in sections, instead of as a whole. Grouping related items can give them importance at a smaller size—think of a box at the bottom of your poster for ticket information or a sidebar on a website for a search bar. Proportion can be achieved only if all elements of your design are well-sized and thoughtfully placed. Once you master alignment, balance, and contrast, proportion should emerge organically. 6. Movement —Going back to our concert poster. If you decided the band was the most important piece of information on the page and the venue was the second, how would you communicate that with your audience? Movement is controlling the elements in a composition so that the eye is led to move from one to the next and the information is properly communicated to your audience. Movement creates the story or the narrative of your work: a band is playing, it’s at this location, it’s at this time, here’s how you get tickets. The elements above—especially balance, alignment, and contrast—will work towards that goal, but without proper movement, your design will be DOA. If you look at your design and feel your eye get “stuck” anywhere on it—an element is too big, too bold, slightly off-center, not a complimentary color—go back and adjust until everything is in harmony. 7. White space —All of the other principles of design deal with what you add to your design. White space (or negative space) is the only one that specifically deals with what you don’t add. White space is exactly that—the empty page around the elements in your composition. For beginning designers it can be a perilous zone. Often simply giving a composition more room to breathe can upgrade it from mediocre to successful. White space isn’t sitting there doing nothing—it’s creating hierarchy and organization. Our brains naturally associate ample white space around an element with importance and luxury. It’s telling our eyes that objects in one region are grouped separately from objects elsewhere. Even more exciting, it can communicate an entirely different image or idea from your main design that will reward your audience for engaging with it. The logo above uses active negative space to communicate multiple ideas in one fun, creative design. How to use the principles of design —A design doesn’t have to strictly follow these rules to be “good.” Some absolutely mind-blowing designs ignore one or more of the principles of design in order to create an eye-catching and effective work. Consider the cover of “The Bed Moved” by Rebecca Schiff, designed by Janet Hansen. This was one of the most lauded book covers of 2016. But did you immediately read the first line as “Theeb?” Did your eye jump to the bottom line where the M from “Moved” is isolated on a different line than the rest of the word? The design is clearly breaking the two rules of movement and alignment. But! Because of the designer’s confident use of a bold contrasting color scheme and a repetitive structure, your eye is easily guided to the title and author of the book. The important information is communicated. That jarring moment of slight confusion is what makes this design so revolutionary and rewarding. The elements of a design should be viewed as moving parts that combine to tell a story. As you approach your design project you must first familiarize yourself with these principles of design. Only then will you be able to break these graphic design rules to create your own signature style. Need something designed?Our designer community can create just about anything for you.This article was originally published in 2019. It has been updated with new examples and information. What principles of art refers to the ways the elements are arranged to create feeling of stability?1) Balance
Balance refers to the weight of objects and their placement in relation to each other. It's a sense of stability you might feel from elements in alignment. This can take three forms: symmetrical, asymmetrical, and radial.
What elements of art are used what principles of designs are used?The elements of art are color, form, line, shape, space, and texture. The principles of art are scale, proportion, unity, variety, rhythm, mass, shape, space, balance, volume, perspective, and depth.
What design principle provides a feeling of equality?Balance. A feeling of equality in weight, attention, or attraction of the various visual elements within the pictorial field as a means of accomplishing organic unity.
What principle of design is used to create the look and feeling of action and to guide the viewer's eye throughout the work of art?Movement A principle of design used to create the look and feeling of action and to guide the viewer's eye throughout the work of art.
|
