Encoding is the process by which the receiver assigns meaning to symbols
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Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, marketing communications focus on overcoming immediate awareness, image, or preference problems in the target market. But this approach to communication is too shortsighted. Today, marketers are moving toward viewing communications as managing the customer relationship over time. Because customers differ, communications programs need to be developed for specific segments, niches, and even individuals. And, given the new interactive communications technologies, companies must ask not only, "How can we reach our customers?" but also, "How can we find ways to let our customers reach us?" Show Transmitting the sender’s intended meaning is the essence of effective communication. Communication involves two people – a sender and a receiver. One person alone cannot communicate. Communication has been defined as a continuous process in which the exchange of ideas and information takes place among different persons. ADVERTISEMENTS: It has been pointed out in the characteristics of communication that it is a circular process which means that there are various steps one after the other. The process of communication is repeated time and again because the work continues unabated in a business organisation and no work can be accomplished without completing the process of communication. What is encoding the process of?In computers, encoding is the process of putting a sequence of characters (letters, numbers, punctuation, and certain symbols) into a specialized format for efficient transmission or storage.
What is the process of encoding a message called?2. Encoding: The communication process begins when the source or sender selects words, symbols, pictures and the like, to represent the message that will be delivered to the receiver(s). This process, known as encoding, involves putting thoughts, ideas, or information into a symbolic form.
Is the process by which the receiver converts the symbols to get the meaning of the message?Decoding: Decoding is the process by which the receiver interprets the symbols used by the source of the message.
When a receiver assigns meaning to the symbols encoded by company advertisements it is called?Decoding (Communication Process) The process by which the receiver assigns meaning to the symbols encoded by the sender. Receiver (Communication Process)
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