Describe the major decisions involved in developing an advertising program Quizlet
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Mathematics with Business Applications5th EditionMcGraw-Hill Education 3,755 solutions 1. slice of life- shows one or more "typical" people using the product in a normal setting. 2. lifestyle-shows how a product fits in with a particular lifestyle. 3. fantasy- creates a fantasy around the product or its use. 4. mood or image- builds a mood or image around the product or service, such as beauty, love, intrigue, serenity, or pride. 5. musical- employs music or dance to engage viewers with the brand. 6. personality symbol- creates a character that represents the product. 7. technical expertise- shows the company's expertise in making the product. 8. scientific evidence- presents survey or scientific evidence that the brand is better or better liked than one or more other brands. 9. testimonial evidence or endorsement- features a highly believable or likable source endorsing the product. Recommended textbook solutions
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Accounting: What the Numbers Mean9th EditionDaniel F Viele, David H Marshall, Wayne W McManus 345 solutions What are the steps to develop an advertising program quizlet?identify and analyze TARGET AUDIENCE.. define advertising OBJECTIVES.. create advertising PLATFORM.. determine advertising APPROPRIATION.. develop MEDIA PLAN.. create advertising MESSAGE.. EXECUTE campaign.. EVALUATE advertising effectiveness.. What is the first step in developing an advertising program?Step 1: Determine Your Objective and Budget. Step 2: Identify Your Target Audience. Step 3: Create Your Message. Step 4: Develop Your Media Strategy.
What are the two major elements in developing advertising strategy quizlet?Advertising strategy consists of two major elements: creating advertising messages and content and selecting advertising media. The message decision calls for planning a message strategy and executing it effectively.
Which of the following is the first step in developing an advertising program setting advertising objectives developing a brand message?Marketers must make the following important decisions while developing an advertising program: 1. Setting Advertising Objectives 2. Setting the Advertising Budget 3. Determine the Key Advertising Messages 4.
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