What type of research is a survey?
Published: 13th September 2021 Show Survey Research DefinitionSurvey research refers to a particular type of research design where the primary method of data collection is by survey. In this study design, surveys are used as a tool by researchers to gain a greater understanding about individual or group perspectives relative to a particular concept or topic of interest.A survey typically consists of a set of structured questions where each question is designed to obtain a specific piece of information. Survey research can be undertaken for a variety of reasons, but a common theme with surveys and online forms is that they are an easily accessible way for respondents to share or demonstrate their knowledge or perspectives about a particular topic. This kind of approach in turn can allow for researchers to gain a better understanding about different populations or groups of people, help identify any problems or concerns respondents have, and/or lead to the identification or development of solutions based on identified issues. Surveys are also a good way to gauge general trends or perspectives about a topic within a particular population before conducting more in-depth research. Survey Research MethodsSurvey research designs can be broadly classified as being either quantitative or qualitative. A quantitative survey design is typically administered during large-scale research and primarily relies on using closed questions to obtain information that c an be analysed relatively quickly, such as multiple-choice or dichotomous response answers. The data obtained in a quantitative survey is numerical in nature and is usually analysed using statistics. Quantitative designs and data allow for researchers to obtain a general snapshot of trends in your population of interest. In contrast, a qualitative survey design is typically administered during smaller-scale research. Qualitative surveys tend to rely on open-ended questions in an interview format to provide participants with the opportunity to explain or elaborate on answers or concepts which are more difficult to quantify, such as attitudes or thoughts.Data collected in qualitative contexts is analysed and reported in the language of the respondents, such as in quote format. Qualitative designs and data allow for more in-depth analyses of motivations underlying responses. Under the quantitative and qualitative umbrellas, several designs and methods can be applied to survey research. However, an important factor that needs to be considered when choosing the design and associated method for your survey is time. You will firstly need to consider over what time frame you wish to conduct your survey. A longitudinal survey study involves examining survey responses over a certain timeframe to investigate whether there is any change in your variables of interest. In such a design, your survey needs to be administered at least twice – once at the start and at the end of the timeframe. You may also opt to administer it in the middle of the timeframe as well. In contrast, a cross-sectional survey study involves assessing survey responses at a specific point in time to ascertain what is relevant/topical at that point. In a cross-sectional survey study, the survey is administered only once. Within longitudinal and cross-sectional designs, several methods of survey administration can be used. However, time is important here as well, because some methods are easier and faster to administer than others; particularly when also combined with longitudinal or cross-sectional designs. Electronic methods, such as online questionnaires, are becoming increasingly popular methods of survey administration because they are easily accessible by a larger number of people, and are generally quicker to administer because the participant completes it on their own. Phone or face-to-face interviews can also be quick to administer depending on how many questions you have, however these have a tendency to take longer because they involve a second person (the researcher), and also take more time to analyse because you will need to transcribe all answers before analysis. How to design a surveyThe development and administration of a survey needs to be done systematically to make sure that you obtain the information that you are interested in. The procedure for designing and administering of a survey study generally includes:
Helpful Survey Tips:When conducting survey research, it’s a good idea to keep your surveys short and sharp, unless you have a specific reason to make them longer. While longer surveys will provide you with more information to analyse, sometimes when surveys are too long it increases the chances of your participants losing interest and either opting out of the survey or answering with anything to finish it earlier, which in turn will affect the validity or accuracy of your findings. It is also useful to keep the aim of the survey in mind during all steps of the study design and data collection process. Surveys are often completed by many people, so it’s easy to feel like you are getting a bit ‘lost’ in the process. Keeping the aim in mind is a useful way to keep your survey focussed, which in turn will help your results come out focussed as well. What type of research is a survey considered?Survey Research is a quantitative research method used for collecting data from a set of panel or respondents.
Is survey qualitative or quantitative?Surveys (questionnaires) can often contain both quantitative and qualitative questions. The quantitative questions might take the form of yes/no, or rating scale (1 to 5), whereas the qualitative questions would present a box where people can write in their own words.
What type of quantitative research is survey?Quantitative social research typically uses surveys and questionnaires to obtain information that will help to understand the needs of individuals about certain topics. Surveys are used to collect quantitative information about items in a population.
Is a survey descriptive research?A variety of data collection methods may be used alone or in combination to answer the types of questions guiding descriptive research. Some of the more common methods include surveys, interviews, observations, case studies, and portfolios.
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