What are the categories of expectations that society has of the business enterprise as described in the CSR framework?
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Mark Ng (Department of Business Administration, Hong Kong Shue Yan University, Hong Kong, China) With the rapid increase in corporate social responsibility (CSR) practices in many firms and the development of social enterprises (SE), questions regarding the ways in which CSR affects consumers’ attitudes and behaviours have become crucial. This study aims to investigate how consumers’ CSR expectations and knowledge relate to their attitudes and purchase intentions regarding SE
products. Design/methodology/approachThis study investigates how consumer expectations of CSR and their own social responsibility affects purchase intention of SE products. The hypotheses are tested on a sample of 397 individuals recruited through snowball sampling online. The research hypotheses are tested by structural equation modelling. Most of the hypotheses are supported by the data analysis. FindingsThe results show that consumers’ CSR expectations, subjective knowledge and consumer’s perceived social responsibility (CPSR) have positive effects on their attitudes and purchase intentions concerning SE products. The results contribute to the literature on marketing of SE products and demonstrate that consumer CSR expectation and their CPSR are important antecedents of intention to purchase SE products. Originality/valueThere is limited empirical study on the purchase intention of SE products. The findings provide the empirical evidence that individual-level antecedents, including consumer’s CSR expectations, perceived social responsibility and subjective knowledge, have a significant relationship to their intentions to SE products. This study also supports the view that the general rise in CSR expectations and CPSR creates a favourable context for the marketing of SE products. Keywords
CitationNg, M. (2022), "The impact of corporate social responsibility expectations on purchase intention of social enterprise products", Social Enterprise Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SEJ-01-2022-0001 Publisher:Emerald Publishing Limited Copyright © 2022, Emerald Publishing Limited Related articlesUntil fairly recently, most large businesses were driven almost exclusively with a single goal in mind: profit. Maximizing profits was at the heart of every action taken or initiative pursued. In the past few decades, however, more business leaders have recognized that they have a responsibility to do more than simply maximize profits for shareholders and executives. Rather, they have a social responsibility to do what’s best not just for their companies, but people, the planet, and society at large. This realization has led to the emergence of companies that identify as socially responsible. Some even carry designations or seals, such as B Corporations (B Corps), social purpose corporations (SPCs), and low-profit limited liability companies (L3Cs). But what is corporate social responsibility, and what are the different forms it can take? Free E-Book: How to Be a Purpose-Driven, Global Business Professional Access your free e-book today. DOWNLOAD NOWWhat Is Corporate Social Responsibility (CSR)?Corporate social responsibility (CSR) is the idea that a business has a responsibility to the society that exists around it, according to the online course Sustainable Business Strategy. Firms that embrace corporate social responsibility are typically organized in a manner that empowers them to be and act in a socially responsible way. It’s a form of self-regulation that can be expressed in initiatives or strategies, depending on an organization’s goals. Exactly what “socially responsible” means varies from organization to organization. Firms are often guided by a concept known as the triple bottom line, which dictates that a business should be committed to measuring its social and environmental impact, along with its profits. The adage “profit, people, planet” is often used to summarize the driving force behind the triple bottom line. Check out our video on corporate social responsibility below, and subscribe to our YouTube channel for more explainer content! Types of Corporate Social ResponsibilityCorporate social responsibility is traditionally broken into four categories: environmental, philanthropic, ethical, and economic responsibility. 1. Environmental ResponsibilityEnvironmental responsibility refers to the belief that organizations should behave in as environmentally friendly a way as possible. It’s one of the most common forms of corporate social responsibility. Some companies use the term “environmental stewardship” to refer to such initiatives. Companies that seek to embrace environmental responsibility can do so in several ways:
2. Ethical ResponsibilityEthical responsibility is concerned with ensuring an organization is operating in a fair and ethical manner. Organizations that embrace ethical responsibility aim to achieve fair treatment of all stakeholders, including leadership, investors, employees, suppliers, and customers. Firms can embrace ethical responsibility in different ways. For example, a business might set its own, higher minimum wage if the one mandated by the state or federal government doesn’t constitute a “livable wage.” Likewise, a business might require that products, ingredients, materials, or components be sourced according to free trade standards. In this regard, many firms have processes to ensure they’re not purchasing products resulting from slavery or child labor. 3. Philanthropic ResponsibilityPhilanthropic responsibility refers to a business’s aim to actively make the world and society a better place. In addition to acting as ethically and environmentally friendly as possible, organizations driven by philanthropic responsibility often dedicate a portion of their earnings. While many firms donate to charities and nonprofits that align with their guiding missions, others donate to worthy causes that don’t directly relate to their business. Others go so far as to create their own charitable trust or organization to give back. 4. Economic ResponsibilityEconomic responsibility is the practice of a firm backing all of its financial decisions in its commitment to do good in the areas listed above. The end goal is not to simply maximize profits, but positively impact the environment, people, and society. Benefits of Corporate Social ResponsibilityMost firms are driven to embrace corporate social responsibility due to moral convictions, and doing so can bring several benefits. Corporate social responsibility initiatives can, for example, be a powerful marketing tool, helping a company position itself favorably in the eyes of consumers, investors, and regulators. CSR initiatives can also improve employee engagement and satisfaction—key measures that drive retention. Such initiatives can even attract potential employees who carry strong personal convictions that match those of the organization. Finally, corporate social responsibility initiatives, by their nature, force business leaders to examine practices related to how they hire and manage employees, source products or components, and deliver value to customers. This reflection can often lead to innovative and groundbreaking solutions that help a company act in a more socially responsible way and increase profits. Reconceptualizing the manufacturing process so that a company consumes less energy and produces less waste, for example, allows it to become more environmentally friendly while reducing its energy and materials costs—value that can be reclaimed and shared with both suppliers and customers. Are you interested in learning how to lead your organization toward positive change? Explore Sustainable Business Strategy—one of our online courses related to business in society—and discover how you can become a purpose-driven leader. Not sure which course is the right fit? Download our free course flowchart to determine which best aligns with your goals. What are the 4 types of corporate social responsibility?The four main types of corporate social responsibility are environmental responsibility, ethical responsibility, philanthropic responsibility, and economic responsibility. However, companies can also consider different forms of CSR; such as diversity, inclusion, wellbeing, and employee engagement.
What are the categories of expectations that society has of the business enterprise as described?In summary, the four part CSR definition forms a conceptual framework that includes the economic, legal, ethical, and philanthropic or discretionary expectations that society places on businesses at a given point in time.
What is the most important category of CSR in business?1. Environmental Responsibility. Environmental responsibility refers to the belief that organizations should behave in as environmentally friendly a way as possible. It's one of the most common forms of corporate social responsibility.
What is a CSR framework?Corporate Social Responsibility - or CSR – is a process where companies integrate social and environmental concerns into their business and interactions with stakeholders. Our CSR goal is to create a positive impact on society and deliver value whether social, environmental, or economic.
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