What are the 7 types of customer relation?
Do you know that 50% of customers pick your competitors over you because your competitors seemed more relevant and satisfied your customers’ needs better? Show
But why do your customers feel unsatisfied and that your services are irrelevant? The most prominent answer is that you are handling different types of customers in the same way. If you’re not strategically segmenting your customers and handling them accordingly, things are going wrong. And if you continue to do so, you are bound to lose tons of loyal customers and a big chunk of your sales. Each of your customers types massively differs from other customers in many ways. And that is why dealing with all your customers the same way could be the biggest mistake you’re making in your retail business. What are the Types of Customers? Why you should Handle them Differently?Your customers have different personalities and are spread across the various stages of your sales funnel. Customers show different personalities and behavior when they are potential customers or even when you need to support them in the customer service and customer success stages. So in such cases, having the same approach to handle all your customers leads to bad customer experiences. And studies show that 33% of customers leave a brand they leave just after one bad experience!! Instead of handling all your customers the same way, if you segment your customers into different stages and personalities, and handle them accordingly, you can make a huge difference in your revenue and brand authority. You also need to understand the stages of a customer journey to better serve them and provide value at each step of the way. So let’s find out how you can approach different types of customers. Types of Customers: Before the PurchaseThese are the customers that are in the awareness stage of your sales funnel. So your focus for such customers should primarily be to make them aware of your services, win their trust, and lead them towards their first purchase with you. Let’s find out about the different types of customers before the purchase stage and how to deal with them. Note that any customer can fall into more than one type as well. 1. The LookersLookers are the customers who are just browsing through your services and probably looking through your competitors as well. They’ve shown some interest, but they are yet to decide on anything. With such types of customers, it’s essential to catch their attention somehow. How to deal with them?
2. Discount CustomersDiscount customers are interested in your product only because you are offering it at a discounted price. There’s no way that discount customers are going to get it at the usual price. These customers can be tricky to handle, but you can keep them with you if you handle them the right way. How to deal with them?
3. ResearchersThese types of customers have done their research, compared you with your competitors, and are looking for the best possible option. For researchers, just attractive websites or good discounts won’t work. How to deal with them?
4. Impulse CustomersImpulse customers have not really planned on purchasing your products, or any products for that matter. They make purchase decisions at the spur of the moment. How to deal with them?
5. Unsure CustomersThese types of customers are similar to lookers but are more confused and unsure about which direction to move forward. How to deal with them?
6. Looking-to-Switch CustomersThe looking-to-switch customers who have subscribed to a similar product or service but are unsatisfied with them. This is why they are looking at you as an alternative. The good news is that these customers are ready to spend. All you got to do it to nudge them in your direction. How to deal with them?
Types of Customers: After the PurchaseThe next category of customers you need to look for is the customers who are already on board and are new acquaintances to your brand. They have already made the purchase, so now you have to focus on retaining them by adding the utmost value to them. Source 7. New CustomersNew customers have just made their first purchase. They are still trying to understand your product and need guidance. This is the stage where you make a lasting first impression. How to deal with them?
8. Active CustomersActive customers are the ones who are actively using your products or services. But they’re not your loyal customers yet. This means, if offered a better deal by your competitors, active customers are likely to switch. Hence it is crucial to nurture them the right way, instead of ignoring them because they are already using your products. How to deal with them?
9. Lapsed CustomersThings went wrong, and these customers have left you already even if you did not decline a request politely. But don’t lose hope yet. There’s still time to fix things and earn your lapsed customers back. Again, being quick and proactive is the key here. You need to identify these lapsed customers as soon as possible. Or it may be too late for you to win them back. Also, remember that you have an advantage over your competitors here. Your lapsed customers are familiar with you. And switching would mean that they need to go through the onboarding process all over again. This is why you must proactively take steps to convince them to purchase from you again. How to deal with them?
10. Unhappy CustomersUnhappy clients are the most delicate ones to handle. Such customers have made purchases from you but are unsatisfied with your brand or your services. You can find them through different signals like customer service complaints, stopping auto-renewals for subscriptions, downgrading their plans, or negative reviews/comments on social media. Not tending to unhappy customers at the right time can lead to increased churn rates or even negative backlash and bad publicity. Hence it’s crucial to handle angry customers the right way. How to deal with them?
11. At-Risk CustomersAt-risk customers are similar to unhappy customers, but unlike them, they are not unhappy. Rather, at-risk customers may have stopped using your services because they lost interest, opted for your competitors, or got busy with something else. You can identify these customers again through specific signals. For example, if it’s been a long time since they logged in or used your services indicates that they are going to churn. How to deal with them?
12. Referral CustomersReferral customers are those who have been referred to your brand by one of your loyal customers. So it’s highly likely that they know very little about your services. Also, your loyal customers have convinced these customers to go with you. So their hopes may be really high with you. It’s also possible that they are completely lost and clueless about which direction to move towards. How to deal with them?
There are some other kinds of customer personalities that you might have to segment and handle differently. 13. Loyal CustomersLoyal customers are the best kind of customers to have for your business. Repeat customers types keep coming back to you for different products and services and they seem to be impressed with your brand. Apart from keeping them with you for a longer time, you should understand what factors made them loyal in the first place. How to deal with them?
14. Lifetime CustomersLifetime customers are your loyal customers, but even better! They have opted for the lifetime subscription of your product or service. How to deal with them?
15. Referring CustomersReferring customers are the types of customers who are happy with your products or services and are willing to refer you to new customers. How to deal with them?
16. Advocate CustomersAdvocates are the types of customers who are, by far, the most profitable clients of yours. Apart from being loyal or lifetime customers, they are also your brand’s loyal advocates. They talk about your company and your services at every chance they get. And they’ve already referred a bunch of customers to you. How to deal with them?
Every Customer Needs to be Treated DifferentlyI’m sure the above tips on different types of customers and how to approach them have been eye-opening for you. Especially if you didn’t give much thought about segmenting your customers and handling them differently according to their personalities. Start today and create a plan on how you’re going to segment customer types and how you plan on dealing with them. Remember that personalization, best-in-class customer service, adding the utmost value, and focusing on customer success are the key factors to satisfying your customers. REVE Chat offers an omnichannel live chat platform to offer real time sales and customer support. Sign up with REVE Chat and engage your customers at all phases without any hassle. You can improve your customer lifetime value by delivering excellent customer service experience. What are the 4 type of customer relationship?Some buyers and sellers are more interested in building strong relationships with one another than others. The four types of relationships between buyers and sellers are transactional, functional, affiliative, and strategic.
How many types of customer relationships are there?There are six specific categories of Customer Relationships: Personal Assistance – This is based on human interaction. Customers can communicate directly with company representatives throughout the sales process and after the sale is complete. This may happen in person, by email, through call centers, etc.
What are the 10 types of customers?The 10 types of customers. Disinterested. They don't want what you are providing. ... . Detached. You won these customers, but they lack loyalty. ... . Delighted. ... . Devoted. ... . Disappointed. ... . Disaffected. ... . Dormant. ... . Draining.. What are the basic customer relations?Customer relations includes both the reactive and proactive functions performed by your customer service teams. Reactive functions are the efforts made by your team to solve issues that are reported by customers. This includes tasks like responding to customer complaints and solving problems with the support team.
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