The best way to support a product in the is through advertising or promotion

Advertising is the lure that draws new customers to your business or product. The trick is to find a form of advertising that fits your business, your budget and your target clientele. You'll have plenty of options to choose from, as traditional media such as print and new media such as social networks both have their advantages.

Purchased Online Ads

Posting ads on websites that receive heavy traffic is one way to get the word out about your business. Social networking sites such as Facebook have advertising programs that allow advertisers to target very specific demographics. These ads show up only next to profiles that meet the specifications of your product's target market.

For the internet in general you'll have plenty of options for ad placement. The best known service is Google's AdWords, but hundreds of other companies can help you position your ads on suitable sites.

Social Media Marketing

Social media platforms are an attractive marketing tool for new businesses, because promoting yourself there has little or no monetary cost. The catch is that you'll need to invest significant time in building a presence, and making your content engaging enough to be worth following. Frequent premiums for your followers, in the form of discounts, giveaways or "flash sales," can help a lot. If you have a tangible product, you can also generate solid word of mouth by providing evaluation units to influential bloggers with lots of followers.

Traditional Newspaper Ads

A traditional form of advertising, daily and weekly newspaper ads allow you to target specific geographic neighborhoods. Attaching an incentive, such as a coupon, to the ad can help you judge its effectiveness. Purchasing an ad in a section relevant to your business – for example, a home improvement business ad in the home and garden section – can also help you to reach target clients.

Targeted Radio Advertising

A catchy jingle and quick tag line can enhance a radio ad's effectiveness. Matching the station you choose with your target demographic is key. If you want to reach adults aged 35 to 64, an adult contemporary station is a good bet.

An alternative or urban station is good to reach youth aged 18 to 24. At the time of publication, Neilsen reports that radio reaches around 59 percent of the population daily with a 45 percent trust rating.

Local or National Television Advertising 

Television ads on local stations might require time and effort to produce, but can be especially effective if you sell a product or service with a high price point. A national TV ad can cost as little as $63,000, though this price can vary widely based on market and programming. You can certainly justify the difference in price if a TV ad can reach customers who would not respond to radio.

Public Speaking Events

If the product you sell relates to your own expertise, public speaking can be a great advertisement. Offer your services to organizations that could benefit from one of your workshops or lectures. Bring business cards and promotional materials to the event to encourage your audience to spread the word about your services.

Door Hangers and Flyers

Canvassing the neighborhood, placing flyers in mailboxes or hanging ads on doorknobs, is a good way to target a specific area and to make sure your potential customers have seen your information. Even if most homeowners will discard the information, gaining a handful of clients may be enough for a positive return on the marketing campaign investment.

Event Sponsorship and Appearances

Advertising your product or service through event sponsorship can take many forms. You might receive an acknowledgement in the event program, have an on-site location where you can give out sample product, or your company logo might appear on the event posters. One option for events that require a hand-stamp for entry is to provide the venue with a stamp that bears your company logo; the attendees will then have your logo close by for a day or two afterwards.

In the 21st century, there's no end of ways to promote your products or services. Old ways, such as billboards, word-of-mouth and print ads, coexist peacefully along with the internet's myriad innovative methods. Here are several ideas to get you started.

Using Social Media

YouTube, Facebook, Instagram, Pinterest, Twitter, as well as a dozen others, offer many ways to promote your product. You can launch campaigns that target your intended audience fairly inexpensively. For effective social media brand usage, it's vital to have terrific photos and short descriptions of what you offer.

Using Email Marketing

Advertise your email list with a lead magnet – an incentive – for website visitors so they can subscribe. Send out regular newsletters to your subscribers that offer discount codes, helpful articles, secret sales and product launches. Your list is vital for marketing and will also help you create an intimate niche audience.

Product Placement in Entertainment

Getting your product mentioned in podcasts or on a YouTube channel can really boost interest in your product. People feel as if a friend has recommended a product to them – an updated version of “word-of-mouth advertising.” If you have the pull to get your product used on a television show or movie, all the better! People can see your product in action.

Search Engine Optimization

Search Engine Optimization (SEO) is when your website is at or near the top of the page when someone searches online. Using carefully chosen keywords that are most commonly used when someone searches for your product will boost you higher in page rankings, to make it more likely that someone will click on your site. Businesses exist to help optimize your SEO, or you can learn to do it yourself, but it’s probably faster to hire experts.

Appearing at Trade Shows

Trade shows are an example of “business-to-business marketing.” When you rent space at trade shows that are interested in your product, you sell your product and you also create relationships with people who'll tell other people about you. This is an especially invaluable tool for niche product industries.

Cold Calling Potential Customers

Calling or emailing companies seems like an ideal fit for carrying your products and is a direct way to make an impression. This method intimidates a lot of people, however, and it isn’t for the faint of heart, but its boldness has the potential to pique interest. You can use the internet to find how to contact businesses in areas that suit your products best. Just make a list and get on the phone!

Platforms for Crowdfunding

Sites like Indiegogo, Tilt or Kickstarter get people talking about your product. The idea is that people can invest in your company and can also promote your product. Each platform has its advantages and disadvantages, so weigh the advantages and disadvantages before launching crowdfunding.

Billboards and Print Ads

These days, digital as well as traditional billboards offer a fantastic way to market your product. Placing print ads in magazines and newspapers is relatively inexpensive and ensures that your product will be seen by a certain clientele.

A delicate yet thorough balance of marketing via different media will virtually ensure a healthy market saturation. Remember, your product is worth something. All you need to do is to get enough people to hear about your product for it to take off. By mixing contemporary tech-marketing strategies with tried-and-true methods, you’ll be selling out in no time.

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