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Send messages that are clear and complete,
encode messages in symbols that the receiver understands.
select a medium that is appropriate for the message.
Select a medium that the receiver monitors.
avoid filtering and information distortion.
ensure that a feedback mechanism is built into messages.
Provide accurate information to ensure that misleading rumors are not spread.
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Advantages Electronic Communication
a. Dramatically expanded communication capabilities, b. Quick, transmitted without time constraints,
c. Easy to modify,
d. Can be accessed via any number of tools,
e. Preserves an entire discussion without having to rely on one's memory
Disadvantages of Electronic Communication
a. May invite more honesty than desired,
b. Easy to misinterpret intent,
c. Lacks nonverbal cues,
d. Easy to distribute to people who shouldn't see ite. Lacks synchronous abilities [two-way conversation]
New Opportunities For Companies
a. Online communities,
b. Blogs,
c. Twitter
1. CEO as a communication champion,
2. Match words and actions,
3. Two-way communication,
4. Emphasize face time,
5. News direct from the boss, and boss gets news directly,
6. Need both good and bad news,
7. Know customers,
clients, and audience,
8. Have an employee communication strategy
i. Level 1 - observable artifacts
1. Visible physical components of the environment including type of furniture and equipment used by employees, picture and wall displays, and office arrangement such as cubicles, offices with or without windows or doors, and shared or individual desks. Also includes stories, handbooks, uniforms or dress code, and artwork.
ii. Level 2 - Values
1.
Concepts and beliefs that employees internalize, such as respectful communication or work-life balance.
a. Espoused values: those shared explicitly b. Enacted values: those that are exhibit, rewarded, and modeled.
iii. Level 3 - Underlying Assumptions
Unobservable rules and expectations. Basic assumptions about behaviors that are not necessarily written but are usually learned over time by trial and error.
i. Symbols
1. Visible objects that convey
values.
ii. Organizational language
1. How people speak, what is written, nicknames, or company jargon.
iii. Narratives
1. Stories about how the organization was founded, illustrative
actions employee have taken that "save the day", or other legends
worth repeating over time that convey the values of the organization.
iv. Practices
1. Events or ceremonies that are scheduled and planned
a. Rituals - a type of practice that is not a scheduled or planned event but
serves the purpose of conveying values and norms i. broken into 6 types of rites: passage, degradation, enhancement, renewal, conflict reduction,
integration
Includes employees, customers, partners, investors, shareholders, suppliers, sellers or distributors, leaders, and society.
b. Key stakeholders
i. capital market
1. Refers to major suppliers [i.e., equipment, raw material, banks] who have a financial share in the company.
ii. product
market
1. Include primary customers, host communities, and unions. These stakeholders benefit from lower priced products, long-term employment, and tax revenues.
iii. Organizational
1. Include all employees.