Introducing our Colour of the Year for 2024: Apricot Crush.
In collaboration with Coloro - The Color Code, we unveil our restorative, refreshing and energetic hue, which is perfect as we grapple with a range of emotions and uneasiness about the future.
Cultivating a hopeful and positive mindset has become a powerful coping mechanism for consumers. Care, connection and community underpin our Colour of the Year, which also calls to mind the nutritional properties of vitamin- and antioxidant-rich oranges and apricots.
First forecast as a key colour for A/W 23/24, Apricot Crush, [Coloro 024-65-27] will bring a warming luminosity to the home, both indoors and outside. Its soft, sun-bleached quality will pair easily with neutrals and will be suitable for textiles, glass, bath and bedroom products. Its playful side will connect with joyful beauty products, fragrance, skincare and hair colour. Apricot Crush is versatile and gender-inclusive, and will be great for occasionwear, loungewear, activewear and outerwear. Its restorative attributes will be relevant for health- and wellness-led consumer tech products.
Our Colour of the Year is a collaboration between Coloro - The Color Code and WGSN, uniting the trend forecasting expertise of WGSN with Coloro‘s innovations in the future of colour.
Key Color trends of 2024 will introduce us to a varied range of hues from psychedelic to pastels, WGSN in collaboration with Coloro brings us the Window to the Future of Color, we’ll be subjected to 2024’s coolest colors that include Cyber Lime, Radiant Red, Elemental Blue, Fondal Pink, Nutshell, the Pantone color for 2024, yet to be announced.
Reflecting a mood of realignment, where consumers will adjust to rapid shifts in society and technology, uncertainty dominates the ongoing economic, political and environmental crisis, we’ll be finding ways to balance uneasiness with optimism, and these hues will rule design and interior aesthetic bringing subtle easiness along.
Top 10 Key Color Trends of 2024 [for Fashion and Interiors]
Introducing Key Colors for year 2024 and beyond:
- Cyber Lime
- Radiant Red
- Elemental Blue
- Fondant Pink
- Nutshell
- Sage Leaf
- Apricot Crush
- Galantic Cobalt
- Astro Dust
- Digital Lavender
Don’t miss out on our latest posts on Color Trends for 2023 that we’ve listed lately. At TheFashionFrill we’re determined to bring the best color and forecast trends for fashion and design inspiration and beyond that, so stay tuned till the end!
Here We Go!
1. Cyber Lime
A significant coping strategy for customers is to maintain an optimistic and cheerful outlook. The key color trends for 2024 are based on compassion, community, and connection. With the help of these sensory filters, we can see into the future of color and move easily between the real world and the virtual one.
Cyber Lime [Coloro 051-76-36] is a synthetically realistic representation of reality that connects us to our ever-expanding digital lives. The body and mind are stimulated and energized by the zesty near neon. The striking relationship between nature and technology is symbolized by this intense green.
This tangy lime is becoming more popular as a dopamine-inducing, gender-inclusive trend in the high-end and youth fashion industries. It will enter the kids’ clothing, footwear, accessories, fitness, outdoor, and fashion areas as an accent or statement piece.
2. Radiant Red
The summer key color trends of 2024 include the color Radiant Red has a delicious flavor and is pleasant and fun. It affirms the value of vibrant, emotionally stirring colors that seamlessly transition between the real world and the digital world.
The care economy, a significant transformation in society predicted by WGSN, is connected to this red on a deeper level.
As more people and organizations realize how vital caregiving and receiving are to our well-being, our communities, and our economies, more focus will be placed on these two activities.
The desire to foster a society that is more friendly, considerate, and love is embodied in Radiant Red.
3. Elemental Blue [Coloro 117-47-13]
Elemental Blue [Coloro 117-47-13] reaffirms the persistence of sophisticated mid-tone hues that suggest a slowed-down way of life and elevated sensory awareness. This sensible color represents a need for stability and moderation and coincides with the pursuit of finding the ideal balance between work, the internet, and things.
All age groups, from babies to Baby Boomers, find this light indigo blue to be appealing within the fashion categories.
It is consistent with reductive and circular design methodologies and can be applied to create useful, dependable products that satisfy both function and aesthetic demands.
This understated color, which has a restrained and industrial aspect, can become strange and immersive in a metaverse setting. Elemental Blue looks good with matte finishes and a simple design, yet its sheen and hyperactivity give it a fresh look.
4. Fondant Pink [Color 147-70-20]
A pigmented pastel with a laid-back, young charm is Fondant Pink [Color 147-70-20]. It heralds the reemergence of delicate, mellow pink hues that mingle beautifully with lilac and lavender tones. By 2024, consumers will place a greater value on the sensation of delight that this color evokes.
Small doses of awe have the power to calm anxiety, improve well-being, and slow down the passage of time. Small doses of awe can reduce stress, improve well-being, and slow down the passage of time making it one of the most important key color trends of 2024.
This color is being carried into the metaverse by Gen Z, giving it an inventive and engrossing atmosphere. Digital game escapes, virtual commodities, and physical online shops will all employ Fondant Pink. For tangible products, there will be a directional, gender-inclusive tone for formalwear, everyday attire, and children’s apparel.
5. Nutshell
Nutshell, a warm and comforting trans-seasonal brown, is a rich and spicily hue. Consumers determined to rewrite the laws of enterprise and fractional living, as well as the expanding thrift and secondhand culture, are the inspiration for it.
This color reflects a growing mood of nostalgia among consumers who are turning back to styles and hues with retro influences and speaks to sustainability above newness.
It is motivated by consumers who are determined to change the rules of entrepreneurship and fractional living and the expanding thrift and resale culture.
Nutshell has a natural warmth and tactility that links to genuineness and craftsmanship. It’s a crucial color for timeless designs and investment pieces, but it may also be used to give directional designs weight.
It will eventually branch out into living environments, beauty packaging, and personal tech items. It is well known for its wellness and hospitality design. This brown works on a variety of natural and synthetic materials because of its chroma.
6. Sage Leaf
As our lifestyles adjust further, consumers will be sensitive to overstimulation and look to environments and colors which reduce anxiety and stress levels in the brain. Sage Leaf is a quiet and settling green that instills a sense of contemplation, rest, and reflection.
Sage Leaf will be an important color for reductive, considered design. Within the home it’s a good all-rounder for walls and furniture, it can also be used to soften smart home devices.
7. Apricot Crush
The head of content at Coloro, Joanne Thomas mentions “For A/W 23/23 we foresee new narratives emerge as consumers’ desire to live with intent increases, making the right choices for themselves, the planet, and other species”.
Calling it a mid-tone orange that is intended for balancing lifestyles and nourishing the body and mind, Apricot Crush, is going to be a huge trend. Its soft sun-bleached nature pairs with neutrals, suitable for textiles, glass, and bath products.
8. Galactic Cobalt
This intense and digital hue will take inspiration from the new Space Age along with the evolution of the metaverse. Very close to electric blue, Galactic Cobalt will be a versatile color that can be used in multiple ways.
We’ll see the latest color trends of 2024, one of them being highly functional activewear, consumer tech, and virtual experiences. This blue also works as a jewel tone for occasionwear, jewelry, and color cosmetics.
It can be made multidimensional through transformative finishes, satin luster, metallics, and anodizing.
9. Astro Dust
We shall be inspired and excited by the colors of the universe as commercial space flight develops and space tourism becomes a reality”
A captivating mid-tone red that connects to space exploration. As commercialized space travel evolves and space tourism becomes a reality, the colors of the universe will excite and inspire us.
This deep mineral tone evokes the dusty and desolate landscape of Mars and captures the desire to explore remote terrains and planets. Astro Dust personifies a shift toward off-kilter colors that feel intriguing and forward-looking.
10. Digital Lavender
Something that already has an online presence with Very Peri, a closer hue chosen for 2022, subtle Digital lavender tones will lead the color charts as customers are now looking for more subtle and pastel tones that help them find solace and peace.
Read more about Pantone Color of the Year 2022 which introduced us to a new color in the chart, Very Peri.
Signifies stability, serenity, and digital escapism, things we are all looking for. Lavender is gender-inclusive, while the soft and subtle tints bring the feminine and self-care version of it, being closer to the hues of Blue makes it edgier simultaneously.